I often think about Charlie Brill and Mitzi McCall. If you aren’t familiar with the married comedy duo, it’s not surprising. They were the act who followed the Beatles on the Ed Sullivan Show back in 1964. How could you possibly follow that?!? Thankfully, Justin Bieber didn’t recently make Linux training videos that I have to follow. But the thing is, this past week has been a surprisingly good week with regard to the things I’m creating being appreciated by other humans. (And maybe robots, I’m ok with that. Meep morp, y’all. How ’bout those electrons, am I right?)
The problem is, one success feels like setting the bar for the next thing. And a big success makes for a really high bar.
After this blog was shared by a super popular friend of mine on Twitter (the same friend who often shares my comic… he’s basically my ex-naval fairy godmother), and then one of my youtube videos was showcased in a Hackaday article by another friend, the traffic and popularity of my stuff has stepped up a bit. No, I’m not an influencer, or a YouTube celebrity, or parking a Tesla in my garage… (or, you know, having a garage) — but I crossed the monetization threshold on YouTube (the process of which apparently takes about a month, and then I could make DOZENS of cents a day!) I was sent a tech product to review without me asking or buying it, and there are actual conversations happening in the comment sections of my stuff.
OMG, I’m Too Good Looking, and My Wallet is Too Fat…
I know, I know. Complaining about a modicum of success is pretty douchey. I mean, isn’t being successful exactly what I’m intending to do with all this writing and newslettering and podcasting and videoing and cartooning and… everything? And Shawn, if you can’t handle a video getting 1000 views without feeling overwhelmed, you’d better hope you never actually make it big.
And yeah, I get all that. And I do hope the success continues. Heck, my lofty aspirations include the need and ability to actually hire people to join me in my endeavors. The problem I’m mulling over now is that I find it difficult to do the next thing when the last thing was deemed “worthy and good” by the masses. I think as humans (or robots, still love you guys) we tend to look at a very narrow slice of time. Heck, we practice “living in the present” as a way to stay healthy in mind and body. But the road to success is long. For some of us, very long. And while intellectually I understand a video that gets 10,000 views isn’t 100 times better than a video that gets 100 views, it sure feels that way. Let me get very specific. I’ll use my YouTube channel as the example, because this week has some prime examples of what I’m talking about.
The Hackaday Debacle of Awesomeness
One of the many things I do, is to occasionally co-host on FLOSS Weekly over at TWiT.tv. One of the OTHER occasional co-hosts is Jonathan Bennett. We don’t know each other in meat-space, but I consider him a friend, and if we were at a tech conference, we’d totally hang out and be nerdy. Anyway, he’s a writer at Hackaday.com — and last week he included my SSH Tunnels video in an article he wrote. It sent a flood of users to my tiny YouTube channel, and quickly elevated that video to like 7,000 views in the first week. Most of my videos get about 100 views in that timeframe. It also brought in lots of new eyeballs, who subscribed to my channel, which increased the views on my other videos, and there was a snowball effect that gave my tiny channel a boost.
Again, my channel is small. We’re not talking fame and fortune, we’re talking a cool growth acceleration. Like I mentioned above, it even bumped me over the monetization threshold, so that approval process started.
But HERE is the crux of the situation. My brain tells me that SSH Tunnelling video must have been the cream of my video crop. THAT VIDEO is what will breed more success. Whatever I did there is what I need to do every time, and improve on. Because for some reason, my brain says, “This is a video of a creator that has 3,000 subscribers. If you want to increase to 5,000 subscribers, you clearly need a video that’s about twice as good.”
Now I KNOW that’s not how it actually works. Heck, even my observation of older videos getting more views proves that it’s not a single video that raises the bar of adequacy. But as I often point out, brains are not logical. They’re emotional, fickle, jiggly think-meats which assume the worst and never appreciate the best. And so, I didn’t make another video that whole week. The week where I was getting more and more people interested in my channel and my content. I was crippled with fear that I’d release a video that wasn’t better than the SSH Tunnel video. And people would know that the apparent “star quality content” was a fluke.
Brains suck. (I actually accidentally typed “Brians suck”, and autocorrect was just going to let me insult innocent Brians everywhere. C’mon robots, I thought we were friends?!?)
The week went by, and the popularity boom waned. I still garnered quite a few new subscribers, which was incredible, but instead of riding that incoming wave, I floundered and released no new content. On Friday, I felt so terrible about not releasing anything, that I threw together a video on Linux Certifications, and posted it. I figured it would flop, but at least I was trying. (That video is honestly doing really well, which is weird, because it hasn’t been boosted by anything external. So who knows.)
So What Have You Learned, Shawn?
Honestly? I have no idea. Here’s the thing though — it’s pretty common with anyone who gets a bump of success, that they struggle with their next endeavor. One-hit wonders, authors who write a successful book, middle-aged men who get a compliment on how their hair looks… we all flounder with how to meet or exceed whatever we did that was deemed “good”.
The only advice I really have is that maybe we shouldn’t try to outdo ourselves. Just like it’s unhealthy to compare our success to other people, comparing ourselves to the most successful thing we’ve done is just silly. I’m just as good as that guy who made the SSH Tunnel video, because I’m that guy. I wasn’t trying to specifically make a stand-out creation, I was just doing what I love. Greatness isn’t a thing we do, it’s the way we do the things we do. Trying hard to be a more perfect self seems silly. We’re already exactly ourselves.
So just do the next thing. And in the words of Paul McCartney, Let it Be.